USO DA SIMULAÇÃO PARA ANÁLISE EX-POST DE FUSÕES: SIMULAÇÃO E APLICAÇÃO AO CASO AMBEV
DOI:
https://doi.org/10.31501/ealr.v10i1.8953Abstract
Este artigo demonstra como utilizar determinada classe de modelos de demanda e oferta por produtos diferenciados para simulação de desinvestimento no contexto de fusões. Determinam-se os parâmetros de um modelo de demanda de escolha discreta (Mixed Logit) e, com o lado da oferta modelado como um jogo de Bertrand entre firmas multi-produto, simulam-se novos cenários alternativos ao desinvestimento. O modelo é aplicado inicialmente a dados fictícios, para ressaltar os principais passos da metodologia, e para um caso real (Ambev). A segunda aplicação avalia a decisão imposta à Ambev pelo Cade, que determinou a venda da marca Bavaria a um novo entrante, com o objetivo de mitigar os potenciais danos à concorrência decorrentes da fusão.
Downloads
Downloads
Published
Issue
Section
License
The submission of a paper to Economic Analysis of Law Review implies the transfer, by the author(s), to the Catholic University of Brasília (UCB), of the aforementioned work for purposes of reproduction, dissemination, distribution, printing, publication and availability.
This journal offers immediate free access to its content, following the principle that making scientific knowledge freely available to the public provides greater global democratization of knowledge.
Authors who submit manuscripts for publication in EALR irrevocably agree to the following terms:
- Authors retain copyright but grant Economic Analysis of Law Review the right of first publication, with the work simultaneously licensed under a Commons Attribution-Share License, after publication, allowing the sharing of the work with acknowledgment of its authorship and initial publication in this journal.
- Authors and EALR are authorized to sign additional contracts separately, for non-exclusive distribution of the version of the article published in this journal (e.g., publish in an institutional repository or as a book chapter), with recognition of authorship and initial publication in this journal.
- Authors are allowed and encouraged to publish and distribute their work online (e.g., in institutional repositories or on their personal webpage) at any point before or during the editorial process, as this can generate productive changes as well as increase impact and citation of the published work (see The Effect of Open Access).
