A propaganda contra-intuitiva e a politicamente correta
DOI:
https://doi.org/10.31501/comunicologia.v1i1.868Abstract
O objetivo deste artigo é refletir sobre as noções conceituais dos discursos publicitários contra-intuitivo e politicamente correto, além de observar os efeitos que tais narrativas podem operar no indivíduo para o deslocamento cognitivo dos estereótipos negativos. Para aplicação dos conceitos abordados utilizar-se-á como suporte de exemplificação as peças publicitárias audiovisuais “Presidente”, integrante da campanha “Reveja seus conceitos”, para o automóvel Novo Palio 1.8, da Fiat do Brasil (2003) e a peça “Todo mundo” (automóvel
New Beetle 2.0), da Volkswagem (2008).
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