Branding communication and the consolidation of the “I ♥ NY” brand: Branding communication and the consolidation of the “I ♥ NY” brand. Comunicologia, [S. l.], v. 15, n. 2, 2025. DOI: 10.31501/clogia.v15i2.13012. Disponível em: https://portalrevistas.ucb.br/index.php/rceucb/article/view/13012. Acesso em: 23 sep. 2026.