Health communication: persuasion theories
DOI:
https://doi.org/10.31501/clogia.v15i3.13033Abstract
Health has received great attention from governments and investments in communication for health promotion with adequate use of messages are increasingly necessary. There is a need for investments in prevention and the reduction of amounts invested at the end of patients' lives, when higher expenses occur due to lack of prevention. However, communication in this sector is specific and requires care, as it is different from marketing communication. For the effective transmission of messages related to health promotion, with the aim of making the recipient of the message take an attitude towards his own health, the message must be persuasive and take certain precautions. Thus, a bibliographic review and analysis of communication and health theories and research on persuasion from the 60s onwards were carried out, as well as the approach to communication strategies and theories.
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