Racionalidade Limitada do Consumidor e Assimetria de Informação

Authors

  • Edgar Gastón Jacobs Flores Filho Federal University of Ouro Preto image/svg+xml
  • Rita de Cássia Ribeiro Federal University of Minas Gerais image/svg+xml

DOI:

https://doi.org/10.18836/2178-0587/ealr.v3n1p109-121

Keywords:

Análise Econômica do Direito, Função Social

Abstract

Law, Economy and other Sciences, as Food Science, assume the existence of rational agents, who know and follow the rules. However, in the contemporary society, it is remarkable the fact that people have bounded rationality and, even when they act rationally, many prefer to follow signs and references that don't always lead to satisfactory behavior. In this study, we presented to Law students a diet chocolate and an ordinary chocolate, requesting them to indicate which one would be the best choice for a weight loss program. We started from the assumption that people act rationally and, therefore, they should read the nutritional information listed on food labels and choose those chocolates that have lower levels of total and saturated fats. The results showed the problems generate by the use of the term 'diet' and the need to revise the food regulations.

Author Biographies

  • Edgar Gastón Jacobs Flores Filho, Federal University of Ouro Preto
    Professor da Universidade Federal de Ouro Preto e da Pontifício Universidade Católica de Minas Gerais. Mestre em Direito Econômico. Doutor em Direito Privado. Membro da ABDE. Diretor da AMDE.
  • Rita de Cássia Ribeiro, Federal University of Minas Gerais
    Professora do Departamento de Nurição da UFMG. Mestre e Doutora em Ciência dos Alimentos.

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Published

2012-06-23

Issue

Vol. 3 No. 1 (2012): Economic Analysis of Law Review

Section

Papers

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