Brazilian fandom activism and belonging in the Swedish edition of Drag Race

Authors

DOI:

https://doi.org/10.31501/esf.v1i32.15233

Abstract

We analyzed the activism of the Brazilian fandom of the competitive reality show Drag Race based on the participation of contestant Fontana in the Swedish version of the program. We evaluated publications on X denouncing hate attacks and xenophobia against the drag queen and the engagement of several Brazilian fans of the franchise in her defense. We collected and mapped the conversational contexts produced by the fans and found that the notions of belonging and identification were the main guiding principles of their performance.

Author Biographies

  • Mayka Castellano, Universidade Federal Fluminense (UFF)
    Professora do Programa de Pós-Graduação em Comunicação e do departamento de Estudos Culturais e Mídia da Universidade Federal Fluminense (UFF). Doutorado e pós-doutorado pela Escola de Comunicação da Universidade Federal do Rio de Janeiro (ECO-UFRJ)
  • Lucas de Sá, Fluminense Federal University

    Mestrando em Comunicação na Universidade Federal Fluminense (UFF) e bacharel em Rádio, TV e
    Internet pela Universidade Federal de Juiz de Fora (UFJF). Membro dos grupos de pesquisa Mídias Digitais, Identidade e Comunicação (MiDICom/UFF) e Núcleo de Estudos em Comunicação, Massa e Consumo (NEMACS/UFF). Pesquisador no Observatório da Qualidade no Audiovisual (UFJF).

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Published

2025-05-01

Issue

No. 32 (2025): Semiótica, Cognição e Comunicação

Section

Artigos livres

License

Copyright (c) 2025 Mayka Castellano, Lucas de Sá

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How to Cite

Brazilian fandom activism and belonging in the Swedish edition of Drag Race. (2025). Esferas, 1(32). https://doi.org/10.31501/esf.v1i32.15233