Eleições check: o Tiktok como dispositivo de aproximação entre políticos e jovens eleitores no pleito municipal de São Paulo - SP em 2020

Check elections: Tiktok as a device to bring politicians and young voters together in the municipal elections of São Paulo - SP in 2020

Authors

  • Rejane Pozobon Universidade Federal de Santa Maria
  • Luisa Farias Rodrigues Universidade Federal de Santa Maria

DOI:

https://doi.org/10.31501/comunicologiaissn19812132.v15i2.13863

Abstract

This research aims to analyze the argumentative strategies triggered by candidates Arthur do Val (PATRIOTA), Guilherme Boulos (PSOL) and Jilmar Tatto (PT) through videos published on their official profiles on the TikTok application during municipal elections in the city of São Paulo. - SP in 2020. To this end, we used the argumentative analysis protocol, proposed by the UFSM/CNPq Study and Research Group on Communication and Policy, based on the concepts developed by Ruth Amossy (2011; 2016) and Patrick Charaudeau ( 2011; 2015a; 2015b). After the analysis, it was concluded that the candidates more frequently used the arguments of dramatization, ethos and disqualification in order to obtain the support of their voters. Finally, it was found that videos that dealt with political issues through humor obtained greater engagement among users.

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Author Biographies

Rejane Pozobon, Universidade Federal de Santa Maria

Doutora em Ciências da Comunicação pela Universidade do Vale do Rio dos Sinos, Mestre em Educação pela Universidade Federal de Santa Maria, Bacharel em Jornalismo pela Universidade Federal de Santa Maria e Bacharel em Relações Públicas pela Universidade Federal de Santa Maria.Docente do Programa de Pós-graduação em Comunicação da Universidade Federal de Santa Maria. Professora Associada do Departamento de Ciências da Comunicação da Universidade Federal de Santa Maria.

Luisa Farias Rodrigues, Universidade Federal de Santa Maria

Graduada em Comunicação Social - Relações Públicas pela Universidade Federal de Santa Maria.

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Published

2025-12-11

How to Cite

Pozobon, R., & Farias Rodrigues, L. (2025). Eleições check: o Tiktok como dispositivo de aproximação entre políticos e jovens eleitores no pleito municipal de São Paulo - SP em 2020: Check elections: Tiktok as a device to bring politicians and young voters together in the municipal elections of São Paulo - SP in 2020. Comunicologia, 15(2). https://doi.org/10.31501/comunicologiaissn19812132.v15i2.13863

Issue

V. 15, N. 2, MAIO/AGO., 2022

Section

Artigos Livres

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