Representações do gênero feminino: o (re)posicionamento da Skol na campanha “Repôster”
DOI:
https://doi.org/10.31501/comunicologia.v12i1.10408Abstract
O presente artigo discute a representação de gênero na campanha publicita?ria da marca de cerveja Skol - “Reposter” - tendo como base o contexto da comunicac?a?o midiatizada e seus impactos nas relações sociais, mais especificamente, os processos de visibilidade e de legitimac?a?o. A partir da ana?lise da campanha “Repôster” buscou-se compreender como as marcas estão se (re)posicionando a partir das novas interações midiáticas e as mudanças decorrentes de novas representac?o?es e empoderamento do gênero feminino.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms:
a. Authors retain the copyright and grant the journal the right to first publication, with the work simultaneously licensed under the Creative Commons Attribution License, which allows the article to be shared provided the author and the journal are properly cited.
b. Authors are authorized to take on additional contracts separately, for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing it in an institutional repository or as a book chapter), with acknowledgement of authorship and initial publication in this journal.
c. Authors are permitted and encouraged to publish and distribute their work online (e.g. in institutional repositories or on their personal page) at any point before or during the editorial process, as this can generate productive changes, as well as increase impact and citation of the published work (See The Effect of Open Access).
