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Face to face and digital communication: a discussion on its dynamics and impacts from the perspective of public relations

Authors

DOI:

https://doi.org/10.31501/clogia.v15i3.11719

Keywords:

Comunicação institucional, Análise do discurso, Evento, Identidade, IFPI.

Abstract

This article aims to discuss the different forms of communication and their influences from the perspective of Public Relations teaching. To this end, it presents and discusses the modalities of face-to-face communication and digital communication, using bibliographic research as methodology. For Public Relations, it is imperative to combine digital communication with oral and face to face, as they are part of the current framework of integrated communication, which represents a great challenge for the area - because the digital scenario is part of integrated communication, but it has not diminished the potential of human communication. It is by assimilating these contents in higher education in the area that competences and skills can be improved.

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Author Biographies

Valmor Rhoden, Universidade Federal do Pampa - Campus São Borja

Pós-Doutorem Educação pela Universidade Federal de Santa Maria. Doutor em Comunicação (PUC/RS), Professor Adjunto do Curso de Relações Públicas da Universidade Federal do Pampa - Campus São Borja-RS e atual Coordenador do curso. Autor do livro Manual de cerimonial público e Comunicação (2014), Sociedade e Cenários Emergentes (2016) e A experiência das assessorias de comunicação do curso de relações públicas da Universidade Federal do Pampa (2016), além de dezenas de artigos publicados em revistas, livros e eventos científicos. 

Fernanda Sagrilo Andres, Universidade Federal do Pampa - Campus São Borja

Doutora em Comunicação pela UFSM. Professora Adjunta do curso de Relações Públicas da Universidade Federal do Pampa - Campus São Borja-RS. É uma das autoras do livro Ontologia Publicitária: epistemologia, práxis e linguagem. 20 anos do Grupo de Pesquisa de Publicidade e Propaganda da Intercom (2019) e de dezenas de artigos publicados em revistas, livros e eventos científicos. 

Juliana Lima Moreira Rhoden, Universidade Federal do Pampa - Campus São Borja

Professora Adjunta da Universidade Federal do Pampa - UNIPAMPA - Campus São Borja/RS. Doutora em Educação pela Universidade Federal de Santa Maria - UFSM- RS. Integra o grupo de pesquisa: Formação, saberes e desenvolvimento profissional” GPFOPE/UFSM/Santa Maria e o grupo “Relações de fronteira: História, política e cultura na tríplice fronteira Brasil, Argentina e  Uruguai”- UNIPAMPA. Principais publicações são na área de Relações Públicas, Educação e Psicologia

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Published

2025-12-11

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How to Cite

Rhoden, V., Andres, F. S., & Rhoden, J. L. M. (2025). Face to face and digital communication: a discussion on its dynamics and impacts from the perspective of public relations. Comunicologia, 15(3). https://doi.org/10.31501/clogia.v15i3.11719

Issue

V. 15, N. 3, SET./DEZ., 2022

Section

Artigos Livres

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