The business of diversity from a communication perspective

Authors

  • Patricia Milano Persigo Universidade Federal de Santa Maria
  • Andréia Silveira Athaydes Faculdades de Taquara - Facaat

DOI:

https://doi.org/10.31501/clogia.v16i1.12816

Keywords:

Hematologia, IMC, Aptidão Cardiorrespiratória, Adolescentes

Abstract

Headlines such as “Diversity is good for business!”, “The African market growth” and “The development of the elderly market segment” are constantly being highlighted in Brazilian business magazines and newspapers. Diversity is consolidated as a path to be taken by contemporary organizations. Therefore, this is the subject of the present article. In this study, we aim to investigate the perceptions of the communication market professionals on diversity practices in organizations. The theoretical discussion is based on previous research developed by Serrano (2007), Martinez (2013), Fleury (2000), and Pereira and Hanashiro (2010). In terms of methodology, this is an exploratory descriptive research in which a survey is done on the communication market professionals. By analyzing the results from the perspective of communication, we realized that the organizations have been more focused on specific actions than on diversity policies.

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Author Biographies

Patricia Milano Persigo, Universidade Federal de Santa Maria

Professora Adjunta do Departamento de Ciências da Comunicação da Universidade Federal de Santa Maria (UFSM), Campus Frederico Westphalen. Líder do Grupo de Pesquisa EstratO – Estratégias Midiáticas Organizacionais (CNPq/UFSM). Pós-Doutoranda do Programa de Pós-Graduação em Promoção da Saúde, Desenvolvimento Humano e Sociedade, da Universidade Luterana do Brasil (ULBRA). Doutora e Mestre em Comunicação Midiática pelo Programa de Pós-Graduação em Comunicação, da Universidade Federal de Santa Maria (UFSM).

Andréia Silveira Athaydes, Faculdades de Taquara - Facaat

Professora do Curso de Graduação em Comunicação Social da Faculdades de Taquara – Faccat. Docente pesquisadora em gestão da comunicação e coordena, no Brasil, a pesquisa transcultural Latin American Communication Monitor, promovida pela Euprera. É líder do Grupo de Pesquisa Comunicação Estratégica e Relações Públicas, cadastrado no CNPq .

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Published

2025-12-11

How to Cite

Persigo, P. M., & Athaydes, A. S. (2025). The business of diversity from a communication perspective. Comunicologia, 16(1). https://doi.org/10.31501/clogia.v16i1.12816

Issue

V. 16, N. 1, JAN./ABR., 2023

Section

Artigos Livres

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