Health communication: persuasion theories

Authors

DOI:

https://doi.org/10.31501/clogia.v15i3.13033

Abstract

Health has received great attention from governments and investments in communication for health promotion with adequate use of messages are increasingly necessary. There is a need for investments in prevention and the reduction of amounts invested at the end of patients' lives, when higher expenses occur due to lack of prevention. However, communication in this sector is specific and requires care, as it is different from marketing communication. For the effective transmission of messages related to health promotion, with the aim of making the recipient of the message take an attitude towards his own health, the message must be persuasive and take certain precautions. Thus, a bibliographic review and analysis of communication and health theories and research on persuasion from the 60s onwards were carried out, as well as the approach to communication strategies and theories.

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Author Biographies

Adinan Nogueira, Universidade Lusófona; PUC MINAS; UNIFAE

Publicitário pela FAAP, tem pós-graduação em Gestão Estratégia de Marketing pela PUC-MINAS. É doutor em Ciências da Comunicação pela Universidade Lusófona (Lisboa/Portugal), diretor da Agência Cervantes Montenegro e professor na PUC Minas e na UNIFAE.

Letícia Magalhães Pereira, Claretianos

Letícia Magalhães é historiadora e crítica de cinema. É autora de três livros. Ela escreve sobre cinema clássico no blog bilíngue Crítica Retrô, sobre filmes e séries contemporâneos em português no site Ambrosia e é também editora da publicação multilíngue sobre cinema e feminismo Cine Suffragette.

Manuel José Damásio, Universidade Lusófona

Manuel Jose Dam ? asio ? is currently the head of the film and multimedia department at Universidade
Lusofona de Humanidades e Tecnologias in Lisbon, Portugal. His research interests include social ?
use and adoption of media technologies and associated outcomes, health communication and media
literacy.

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Published

2025-12-11

How to Cite

Nogueira, A., Pereira, L. M., & Damásio, M. J. (2025). Health communication: persuasion theories. Comunicologia, 15(3). https://doi.org/10.31501/clogia.v15i3.13033

Issue

V. 15, N. 3, SET./DEZ., 2022

Section

Artigos Livres

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