Profile and performance of the public relations professional in organizational communication for sustainability

Profile and performance of the public relations professional in organizational communication for sustainability

Authors

  • Bruna Bonadeo Universidade Federal de Santa Maria
  • Jones Machado Universidade Federal de Santa Maria

DOI:

https://doi.org/10.31501/comunicologia.v15i1.13981

Abstract

This research brings to the debate social, environmental, economic and cultural issues in order to trace the profile of the Public Relations professional, in order to understand what sustainability practices they develop in organizations. In methodological terms, the following research processes were carried out: documental, bibliographic, quantitative and qualitative, with the development of techniques such as questionnaire and content analysis. Each one of these methodological movements collaborated in a way that dialogued with the objectives of the work and problematized the data obtained. It was found that the professionals have a broad understanding about sustainability, that most of them work or have worked with the subject in the organization, and that the most developed actions in the search for the inclusion of sustainability occur through events and projects.

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Author Biographies

Bruna Bonadeo, Universidade Federal de Santa Maria

Pós-Graduada em Liderança e Sustentabilidade pela Universidade Estadual do Rio Grande do Sul (UERGS), Unidade de Frederico Westphalen. Graduada em Relações Públicas e Jornalismo pela Universidade Federal de Santa Maria (UFSM), Campus Frederico Westphalen. Integrante do Grupo de Pesquisa Laboratório de Investigação e Imagem (UFSM/CNPq). E-mail: bbbonadeo@gmail.com

Jones Machado, Universidade Federal de Santa Maria

Doutor em Comunicação. Professor Adjunto do Departamento de Ciências da Comunicação da Universidade Federal de Santa Maria (UFSM) Campus Frederico Westphalen. Pesquisador do Grupo de Pesquisa EstratO (UFSM/CNPq). Email: jonesm2@outlook.com

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Published

2022-12-17

How to Cite

Bonadeo, B., & Machado, J. (2022). Profile and performance of the public relations professional in organizational communication for sustainability: Profile and performance of the public relations professional in organizational communication for sustainability. Comunicologia, 15(1). https://doi.org/10.31501/comunicologia.v15i1.13981

Issue

V. 15, N. 1, JAN./ABR., 2022

Section

Artigos Livres

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