RADIO MOZAMBIQUE IN THE CONTEXT OF PLATFORMIZATION: MEDIATIONS AND REMEDIATIONS
DOI:
https://doi.org/10.31501/clogia.v18i1.15602Abstract
Abstract
This article analyzes the presence and performance of Rádio Moçambique on the digital platforms Facebook, X, Instagram, and YouTube, considering the challenges of platformization and remediation. Using a methodological approach that combines literature review and cartographic research, the study identifies a limited exploration of the possibilities of these platforms. The radio presents regularity in its posts on Facebook and X, but shows irregularity on Instagram and YouTube, with low engagement and low content personalization. Despite efforts to adapt to the contemporary media ecology, the broadcaster faces technological and strategic barriers that compromise its ability to reach diverse audiences and establish meaningful interactions. The article concludes that Rádio Moçambique must deepen its knowledge of the grammars of digital platforms and invest in strategies that increase its relevance and impact in the digital ecosystem.
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