Bens de status: características, literatura e novos avanços
Abstract
Do ponto de vista econômico, o consumo de bens de status possui características bastante peculiares. Dessa forma, o estudo do comportamento de consumidores desses bens, e também das estratégias de seus produtores, revela propriedades específicas desse mercado. Neste artigo, nós apontamos os principais fatores que tornam esses bens fundamentalmente diferentes dos bens tradicionais de consumo. Além disso, apresentamos uma breve revisão da literatura para mostrar os principais avanços ocorridos na teoria econômica aplicada aos mercados dos bens de status. Finalmente, discutimos quais são, na atualidade, as mais proeminentes e relevantes linhas de pesquisas sobre bens de status.Downloads
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