Dialogue between companies and communities based on active and affective listening

Abstract

This article aims to reflect on the processes of dialogue between companies and communities from the perspective of studies of social mobilization and community communication. We seek to understand how active and affective listening can contribute to community relationships. The theoretical and methodological paths constructed in a study within the scope of the master’s in communication are presented. The aim is to contribute to the debate in the field and expand the possibilities of these practices in social mobilization projects.